Where the US leads ……. UK Personas and DataPools

usflag_clip_art_2371121st June 2016 – We have had several requests recently from US based businesses for detailed personas/thumbnails of potential customers and their likely media habits, together with renewed interest in shared or pooled data. We feel certain this is in response to the predicated  decline in mass marketing, as competitors try to build ever more exclusive and one to one relationship with not only their customers, but also their prospects.