DataBank Delivers 98+% Accuracy

catalogue23rd February 2016 – Cardwell was delighted to learn from a new catalogue client, that the accuracy of Cardwell DataBankTM had caused them a big problem. Using the metric of returns for the previous data supplier, they were used to 5% returned catalogues  that they could then use for the next mailings. So when our first campaign produced less than 2% goneaways , there was a shortfall of catalogues for the next mailing.