Why less data can mean more sales!

Why less data can mean more sales!

November 3rd 2016 – Counter-intuitively, less data can mean more sales. This is because against a background of salespeople having on-line access to previously unimagined amounts of data – looking at it may be preferable to proactive sales activity. We recently had a salesman working here who was always busy populating financials on all his …Read more

Our UK Database Accuracy Impresses

Our UK Database Accuracy Impresses

11th August 2016 – We were very pleased at Cardwell to receive two great testimonials in one day, to the accuracy of our UK B2B database. One was a very detailed analysis giving us a data quality score of 85.7% from a French Global business, placing us ahead of One Source and Dun & Bradstreet …Read more

How will Brexit effect Data Regulations

How will Brexit effect Data Regulations

12th July 2016 – Following the EU referendum, speculation concerning the impact that the result will have on UK industry is rife and database marketing is no exception. With the new ‘General Data Protection Regulation’ (GDPR) due to come into effect in 2018 the key question is whether The UK data laws will fall in …Read more

Where the US leads ……. UK Personas and DataPools

Where the US leads ……. UK Personas and DataPools

21st June 2016 – We have had several requests recently from US based businesses for detailed personas/thumbnails of potential customers and their likely media habits, together with renewed interest in shared or pooled data. We feel certain this is in response to the predicated  decline in mass marketing, as competitors try to build ever more …Read more

Getting Into Europe?

Getting Into Europe?

Whilst the country decides on the Brexit Poll, Cardwell have noticed an increase in customers wishing to have a European database.  Over the last month we have supplied two of these databases and are also going through the RFP process to provide another two.

Cardwell Helps Customer Reach New Heights

Cardwell Helps Customer Reach New Heights

26th May 2016 – Cardwell successfully drives customers new sales up by 700+% increase in cost of data to first time sale following a mailing. Over twelve months our customer spent £80K on data which has returned well over £700k in first time purchase from a new contact/company. This is credit to the work that has taken …Read more

Jim Fell for a Career at Cardwell

Jim Fell for a Career at Cardwell

19th May 2016 – Cardwell Marketing is delighted to announce that Jim Fell has joined Cardwell to develop our strategic accounts portfolio, following 12 years at Manheim Group as Head of Sales Operations and Salesforce.com. Prior to Manheim, which is a $17 billion US based business, Jim worked at Ford Credit for 8 years in a …Read more

Cardwell has the solution for the top challenge faced by B2B marketers

Cardwell has the solution for the top challenge faced by B2B marketers

3rd May 2016 – Industry statistics indicate that lead generation is the highest ranking objective for B2B Marketers. Surveys suggest that 41% of marketers ranked acquiring new prospects as their top goal compared with only 17% who considered brand and product awareness more important, and 61% also found lead generation be to their biggest challenge.

An Ice Success!

An Ice Success!

28th April 2016 – Well done to the Midlands Conference Team who have spent the weekend playing ice hockey in Finland. Billy (sponsored by Cardwell and on the back row of the picture, 3rd from the right) played in defence and the team managed to win 3 out of 4 games played. The trip was a great experience …Read more

From Tiny Acorns!

4th April 2016 – Another successful year for Cardwell has seen turnover grow by a record 31%. “We have attributed this success to a greater focus on account management and getting things right for our existing customers, helping us to gain more share of their data spend” commented Ian Merriman, MD.

Can We Build it? Yes We Can!

Can We Build it? Yes We Can!

1st April 2016 – We are delighted to be working with a leading UK builders’ merchant following a successful data matching trial. Our success was down to having a much greater match rate for our Databank against the client’s current prospect database, when compared with other data providers.

259% R.O.I. for B2B catalogue client

259% R.O.I. for B2B catalogue client

15th March 2016 – We were delighted to meet a client this week, who shared that year to date he has spent £210,000 on our data and mailing catalogues, for a first order sales return of £755k. This also includes an increase on average order value (A.O.V.) of 19%. So although this is a minor …Read more

Cardwell Adds up for Top 10 Accountancy Firm

Cardwell Adds up for Top 10 Accountancy Firm

We were delighted to be recently appointed as data partner to a leading accountancy firm, and are busy matching external prospect data to their target prospect firms and individuals for campaign selection. This is to ensure full regulatory compliance for all prospecting activity, and our experience working in this area for many quoted businesses, was …Read more

DataBank Delivers 98+% Accuracy

DataBank Delivers 98+% Accuracy

23rd February 2016 – Cardwell was delighted to learn from a new catalogue client, that the accuracy of Cardwell DataBankTM had caused them a big problem. Using the metric of returns for the previous data supplier, they were used to 5% returned catalogues  that they could then use for the next mailings. So when our …Read more

Cardwell Launches Salesforce APP

Cardwell Launches Salesforce APP

Cardwell is pleased to announce the launch of our new Salesforce.com app enabling clients to automatically improve their existing data records and also import new ones. For more information call us on 0044 (0) 1926 462900.  

Cardwell Supports Local Sport in the Community

Cardwell Supports Local Sport in the Community

  Cardwell Marketing is pleased to announce that we have agreed to sponsor Billy Doyle of Leamington Spa with his ice hockey activities in 2016. Billy who only took up the sport up in 2013, plays forward for Coventry Blaze U15s and U18B, and has now been selected to represent the Midlands Conference Ice Hockey Team. Ian Woolley, …Read more

Cardwell Boosts Data Capability with Equifax Deal

Cardwell Boosts Data Capability with Equifax Deal

Cardwell is delighted to announce that following a successful pilot in 2015, we have now entered into a B2B data contract with Equifax PLC, who are quoted on the New York Stock Exchange with a turnover in excess of 2.5 billion dollars and a capitalisation of $12.5 billion.   For more information call us on …Read more

From Spain to Singapore – Cardwell Marketing’s B2B Market Research Offer Goes Global

From Spain to Singapore - Cardwell Marketing's B2B Market Research Offer Goes Global

Cardwell has officially launched its international B2B market research capability. This follows the success of a number of recent multi-country market research projects. The offer will focus on delivering multi-country and multi language B2B market research projects from their thirty seat international research unit based in Warwick, UK. Commenting on this development Ian Merriman , MD …Read more

New appointments for Cardwell Marketing ~ March 2015

Cardwell Marketing is pleased to announce two key appointments. Jeremy Newman joins as Head of Data having been an independent CRM consultant, previously heading up the CRM teams at thetrainline.com and before that National Express Group plc. Jeremy specialises in multichannel marketing platform implementations, including CRM and single customer view systems and is passionate about …Read more

Cardwell Marketing celebrate 10 years..

Business leaders from across the region gathered in Warwick to mark a major milestone for Cardwell Marketing.  We were joined by Alun Thorne, editor of the Coventry Telegraph, who said: “It was a real honour to be invited to speak at the tenth anniversary lunch of a great company like Cardwell. To read the full article click …Read more

Words of wisdom – Supporting business development

Business development and how to go about it is a topic that all companies are faced with, and over the years I have often been asked the question : “ how do I go about growing my business ?” It is particularly relevant for small and start-up companies who don’t always have the required resources …Read more

Is Your CRM system still fit for purpose?

You may want to upgrade your existing software, or migrate to a brand new system…  STOP: are you about to simply move into a new house with all of your old stuff? I was with a client recently who is considering this very point we were discussing their current database and it turns out that …Read more

Cardwell Marketing Selected for Business Journal

Cardwell Marketing has recently been selected as the preferred supplier of business data to “The Business Journal” which is being distributed throughout Scotland. More specifically, Cardwell Marketing is evaluating the financial health of industrial sectors and highlighting high performing businesses. For more information, please contact Cardwell Marketing on 0845 130 6634 or email: info@cardwell.azurewebsites.net

Cardwell achieves 100% client satisfaction result for May 2013

Cardwell is always very keen to hear back from its clients regarding the service they have received and if and where, any improvements can be made for the future. We are pleased to announce that 100% of our clients surveyed during the month of May 2013 returned an “excellent” or “very good” score with regard …Read more