The Brief
PensionPractitioner.com is a team of pension experts who specialise in structuring and administering small scheme for business and entrepreneurs who came to Cardwell Marketing seeking very specific and accurate data to launch a targeted marketing campaign.
What we did
Cardwell Marketing was able to supply the client with the required specialised data which included specialised financial information on how a business performed and the profile of directors - including specifics such as the age of the directors running the companies.
The Results
S McCloskey - PensionPractioner.com
"The quality of data that we purchased from Cardwell was excellent and absolutely top notch! I am very pleased with the level of professionalism shown by the Cardwell team, and specifically the customer service provided by them. Whether it is a new order or a technical support issue, Cardwell is always available and quick to respond. I would highly recommend Cardwell to anyone interested in purchasing data."
The Brief
Talk Training is a government funded training provider based in Wales and function by building solid business relationships and by working in partnership with clients, Talk Training devise cost effective and efficient training and staff development programmes. Cardwell were delighted to have been able to develop a close relationship with Talk Training.
What we did
Cardwell Marketing were appointed for lead generation and sales appointments. By developing a strategic plan of action and a clear understanding of the services that Talk Training provide, Cardwell were able to deliver on the clients expectations by thoroughly preparing their telemarketers to deliver a bespoke and unscripted conversations with the correct contacts within the targeted audience.
The Results
Jon Hughes - Managing Director
"They did a fantastic job, against a very tight deadline, of helping us pinpoint and talk to organisations needing the training we were contracted to deliver.
The service included using their own telemarketing specialists to make the first contact, preparing the ground brilliantly for our owns sales staff to then continue the conversation.
I would recommend Cardwell as the 'targeting and selling weapon of choice' to any other training organisation"
As a fortune 500 company, Equifax signified a brilliant asset to Cardwell's client base. Working on their business services, Cardwell rapidly developed new business appointments for their sales team. To ensure the Equifax team at Cardwell keep on the ball, they receive ongoing training.
What We Did
We developed a clear action plan, ensuring that each telemarketer was armed with enough knowledge and intelligence about the product to have a non-scripted conversation. This is key to delivering results for our clients, and has undoubtedly worked for Equifax.
The Results
The Equifax sales team rarely have an empty day in their diaries. Cardwell continually evaluate their efforts in order to keep producing the best appointments possible so that the long history of proven sales from appointments is continued.
The Brief
We were delighted to be approached by Pandi, a company developing world class IT environments for their clients, to generate business for their sales team. Intelligent, effective and professional telemarketing ensured instantly profitable target clients were delivered from the outset.
What We Did
We developed and agreed a clear process to enable us to approach the target client at the appropriate level. The use of properly sourced, profiled and targeted data ensured we started off on the right foot, and saved time and money for our client. The ability to develop customer relationships and our expert and timely communication skills ensured quality of results were delivered.
The Results
We continuously evaluate the work we do for Pandi to ensure we are delivering the best service we can. We continue to deliver top quality appointments and excellent Return on Investment.
Greg Clay – Marketing and Sales Director
‘Usually I have to go to at least three meetings to get the business. With Cardwell, it felt like I skipped the first two!’
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The Brief
We have recently been approached by Experian, a global information services company who is dedicated to help organisations and consumers make crucial and time-critical decisions with confidence and control, to generate 150 appointments a month for their sales team, through our intelligent, effective and skilled telemarketing team.
What We Are Doing For Them
We have developed a clear action plan for Experian which has been explained and given to our telemarketers, this ensures that everyone is clear with the process they need to follow and will be able to meet the monthly targets which have been set. It will also ensure that the telemarketers are prepared with enough knowledge and understanding of the product to have a non-scripted conversation.
We think this is an imperative aspect to delivering results, and has undoubtedly worked for Experian so far.
The Results
The results to date are promising, Cardwell are generating appointments which are proving to be reliable and effective. We are continually evaluating our efforts in order to keep producing the best appointments possible so that we can bring Experian great results.
